BAPE X EVERLAST — Sophie Wells Design Portfolio

EVERLAST X BAPE

A conceptual Everlast x BAPE collaboration that reimagines how a performance brand can expand into a cultural and lifestyle space. This project was shaped by my long-standing interest in early-2000s BAPE catalogs; it always amazed me by how much Japanese streetwear influenced U.S. rap and street style.

I began by exploring archival material from both brands, studying past collaborations, early campaigns, and visual language—while identifying key characteristics. The final outcome spans product design, a BAPE-inspired magazine spread, and a custom Baby Milo boxer, bringing together sport, fashion, and cultural storytelling.

Software Used: Adobe Illustrator, Photoshop, InDesign, AI Assisted Rendering